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What is the difference between
Standard and Premium A+ Content
On Amazon, A+ Content and Premium A+ Content offer opportunities to present products in an attractive way.
in an attractive way.
A+ Content allows sellers to supplement their product descriptions with high-quality images, videos and additional information. This is a great way to increase customer loyalty and sales. Premium A+ Content goes one step further and offers additional features such as full screen width, interactive comparison charts and testimonials. While this option makes for an impressive presentation, it is more exclusive and requires activation.
According to Amazon, using Premium A+ content can lead to an increase in sales of up to 20%.
The activation of A+ Premium Content takes place when:
- All ASINs in your catalog has a published A+ Brand Story
- There must be at least 5 Standard A+ Content submissions in “Approved” status within the last 12 months.
What exactly does the difference look like?
Standard A+ content (desktop example)
Premium A+ Content (Desktop example)
Why should I use Premium A+ content?
Imagine you had the opportunity to enlarge your shop window in a shopping center for free. This is exactly what Premium A+ Content on Amazon offers you.
With more space and a larger visual area, you can present your products more comprehensively, because Premium A+ Content offers a larger area on the screen due to its over 1400px, in contrast to Standard A+ Content, which has less than 1000px.
This allows you to better highlight important product features, benefits and application examples and give your customers a more comprehensive understanding of your offering.